A UAE-based retail company is accelerating the expansion of international brands in Libya under a multi-year strategy extending through 2027, signaling growing confidence in the country’s consumer market.
Brands for Trading and Franchising (Brandzo) has signed an exclusive master franchise agreement with lifestyle retailer XIMI VOGUE to develop and operate the brand across Libya. The agreement grants Brandzo full rights to manage, expand, and scale the brand nationwide, marking a notable step in strengthening the presence of global retail concepts in the Libyan market.
The expansion will be supported by Brandzo’s retail platform, which exceeds 700,000 square feet, providing the infrastructure needed to meet rising demand. The company plans to roll out stores in major urban centers including Tripoli, Benghazi, and Misrata during the initial phase, before expanding into secondary cities as part of a broader nationwide strategy.
XIMI VOGUE specializes in affordable lifestyle and consumer products, making it well-suited to Libya’s evolving retail landscape. Despite strong consumer demand, the country’s retail sector remains underdeveloped compared to regional markets, with limited penetration of global brands.
Brandzo currently operates more than 196 stores across Libya and North Africa and manages several large commercial projects, including Carrefour District Mall, Playtime Entertainment Mall, and Benghazi Commercial District. Its integrated model combines retail real estate, logistics, distribution, and brand management, enabling international companies to enter the Libyan market more efficiently.
The move reflects increasing international interest in Libya’s retail sector, driven by demographic and economic factors. With more than 45 percent of the population under the age of 30, the country offers strong potential for growth in modern retail, particularly in lifestyle and fast-moving consumer goods.
Brandzo said the agreement aligns with its goal of becoming a leading retail platform in Libya by 2027, supported by continued partnerships with global brands and large-scale development projects. The company described the deal as a strategic step toward building a scalable retail ecosystem capable of long-term expansion.